Articles

Dec 3, 2025

Founder vs CEO vs President vs COO

Every startup has different leadership roles,…

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Nov 15, 2025

AI Changed Everything Except the CEO’s Job

A CEO I coach tested an AI system in his 400-…

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Nov 15, 2025

Why Keeping Wrong People Kills Teams

In 2001, Netflix faced a moment that would re…

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Nov 8, 2025

The $150,000 Lesson That Changed Everything

I paid Tony Robbins $150,000 for coaching. Hi…

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Nov 5, 2025

What I Wish I Had Done Sooner as CEO

I learned these lessons the hard way while sc…

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Oct 27, 2025

Why Most $1M CEOs Fail at $10M

The journey from startup founder to successfu…

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Oct 23, 2025

Stop Being Your Startup’s Superman

As founders, we often fall into a dangerous t…

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Oct 23, 2025

Amplify What Works

Apple, a $3.8 trillion company, thrives with …

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Sep 22, 2025

6 Things I Should Have Done Sooner as a CEO

Things I should have done sooner as a CEO: Ho…

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Sep 17, 2025

AI and the CEO: 5 Tasks That Survived

I used to think being irreplaceable made me v…

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Aug 22, 2025

7 Green Flags of a $100M CEO

Everyone knows the red flags of a struggling …

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Aug 11, 2025

How to Make Yourself Irreplaceable to a Founder

Landing a role where you report directly to a…

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Jul 29, 2025

My 4-Question Test for Hiring

Here is my four-question litmus test that I u…

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Jun 28, 2025

CEO Lessons Learned Too Late

As a CEO, hindsight is both a blessing and a …

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Jun 5, 2025

The Most Critical Hire That Shaped AppSumo

Ilona was one of the most critical hires we e…

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May 2, 2025

The Permissionless Approach

I’ve hired over 100 people. Worked with 9-fig…

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Mar 21, 2025

The Ultimate Guide to Hiring an Executive Assistant

Most founders wait too long to hire an Execut…

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Mar 5, 2025

What’s the Difference Between a Founder / CEO / President / COO?

While these roles may overlap in smaller orga…

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